桐乡万象汇是对于标准化景观产品的一次创新实践，结合了商业需求考量并兼容在地文化的体现。我们透过挑战既定模式，成功突破传统标准化的设计象限；结合景观概念的形意叙事，从“定制个性”和“定义体验”两大维度着手，基于商业逻辑对体验节点进行针对性的设计，从而破解“出圈”难题。景观灵感借“百鸟朝凤”的皮影戏幕展开。我们以当代的景观设计手法，将“凤”的形意演绎为一幕幕节点场景。

Through our innovative practices of systemic design thinking, the design team strives to elevate identity and experiential qualities to Tongxiang MixC Shopping Mall beyond traditional standardization design of the landscape. Combined with our conceptual narrative for the landscape, our design strategy focuses on “Insertion of Personality” and “Differentiation of Spatial Qualities” as solutions to the challenges. The design took inspiration from the legend and the city’s cultural heritage, and formed our design narrative and formal language centered around “Acts of the Phoenix”. Subtle formal abstractions of “Phoenix” is meant to be open for viewer’s own interpretation, aimed at expressing design ingenuity through exquisite change of details at key spaces in the public realm.